Targeted automated campaigns
Banking institutions, whether large or small, can increase their profitability by leveraging Lify's data to widen their pool of potential customers and improve conversions rate on marketing campaigns.
Rather than pushing products to all customers, or targeting based on outdated, inaccurate data, banking institutions can now merge Lify's continuously updated data with sales force automation tools to create marketing campaigns tailored to consumers’ current situations, whether they’re building new homes, opening small businesses or starting families.
As simple as buying anything else online; sign up, log in to the marketplace and select the data you would like to purchase.
For example, a bank could use Lify to look for data of all men between the ages of 20 and 30 living in a rental apartment in London, who have a low propensity to move and an income of over $ 100,000 a year.
The bank could then obtain the contact information (email and phone number), family situation, job location and much more data of these individuals and use that information to create and offer customized mortgage solutions on the purchase of a home.
This example shows how Lify's data can provide insights to create automated and customized campaigns to be sent automatically to ideal target customers.
Lify's data will not only provide you the contact information of many new potential customers, but it will also increase the effectiveness of your campaigns by allowing to micro-target customers based on their exact life situation.